< Naming >

By blending linguistics and semiotics, market research, and strategy, we create memorable brand names and nomenclature systems for products, services, and client initiatives. Our solutions provide intellectual and emotional clarity and establish a genuine connection with our client's audience. Garza Group has substantial naming experience in the intercultural marketplace.



Jones Lang LaSalle introduces Accelsia, an integrated, web-based tool that provides corporate real estate professionals instant, 24-hour access to essential data relating to their portfolio and projects.


Jones Lang LaSalle
International Real Estate Management Firm


Grupo Posadas’ first venture into the on-line travel agency service for the international leisure and business traveler.


Grupo Posadas
Travel Hospitality Industry


Scope customized to view comets. This new consumer product entry is positioned exclusively for promotions each time a comet passes within viewing distance from Earth.


Celestron International
Optics Industry


Real estate fund focused on industrial properties. The word “vesta” is derived from Roman mythology and refers to “eternal fire” and “vital center of a city where its wealth is guarded and preserved”.


Capital Investment


New venture in the USA market for a leading Taiwanese manufacturer of adhesive technology for the industrial, packaging, and consumer markets.


Nectere, Inc.
Adhesive Technology

The Explorean

Grupo Posadas’ first entry into the high-end adventure resort category. This boutique hotel is nestled in natural environments and offers supervised adventures within a five-star luxury resort lifestyle.


Grupo Posadas
Travel Hospitality Industry

Vme TV

Vme TV (veh-meh), is a premiere national Spanish language television network that provides a quality alternative to Latino families by selecting programming that is engaging, empowering, educational, and entertaining.


Baeza Group
Venture Capital

Torre Mayor

Iconic corporate real estate development in Mexico City that defined a new era in large-scale architectural design in the city. The Tower is located in the heart of the financial center.


ICA-Reichmann International
Real Estate Development


Innovative product entry by SoutherN California Ice Co., a family owned producer since 1935. Shivers is an all-natural ice cube with a hint of fruit flavor with no sugar added. The product is widely distributed in California and Nevada.


Souther California Ice
Food & Beverage Industry