Branding from the Ground Up. Xanadu.

“I’ve had the pleasure of working with Garza Group on several large-scale international developments over two decades.  The professionalism and commitment to quality and their extraordinary execution consistently leads to excellent collaborations. Few branding firms have the capacity to envision the identity of a development in its preliminary design/construction phase with the clarity and creativity that Garza Group brings forward. Their branding work is exceptional!”

 Carol Anderson – Marketing Communications Strategist and Producer, Reichmann International, ICA and Meadowlands Xanadu


Meadowlands Xanadu

Xanadu is envisioned as the country’s most significant shopping and entertainment centers. The property is adjacent to the New York Giants stadium in New Jersey and will feature over 2 million square feet of retail and interactive experiences; such as an indoor snow park, an observation wheel, and one of the largest movie facilities in the country. It is expected to receive an estimated 35 million visitors annually. 

Key collaborations: Carol Anderson, Don Grantham, and Brian Jackson.


Brand Identity
Marketing Communications
Environmental Graphics