Casual Luxury. Luxe Hotels.

“Luxe Hotels has been fortunate to have the guidance and creative talent provided by Garza Group. Their ability to understand who we are, our vision, and our goals has helped us develop the appropriate messaging for continued success.  As our brand architects, their insight brings clarity to our sales and development efforts.  We are grateful for his dedication and strategic involvement as a member of our team.”

Efrem Harkham – CEO / Luxe Hotels


Luxe Hotels

Luxe Hotels, a leading international boutique hotel brand, is recognized for its distinct exceptional design, unique style, and a sense of place. With three corporately owned properties, Luxe Hotels includes, the Luxe Rodeo Drive Hotel in Beverly Hills, Luxe Sunset Boulevard Hotel in Bel Air, and Luxe City Center Hotel in downtown LA, Luxe Hotels stands out among the best boutique hotels in the Los Angeles. Our collaboration with Luxe Hotels extends across programs for the corporate brand, their membership initiative and rewards program, as well as for each of the three Luxe hotels. 

Our collaborative team includes extraordinary talents: Paulina de la Garza, Deborah Odell, Matthew Barnes, and Teague Hunziker.


Brand Strategy
Brand Identity
Marketing Communications