Branding a Paradise. La Punta Papagayo.

"Garza Group's brand integration strategy helped us incorporate an environmental, social, and economic model into our business plan."

Blaine Kirchert – CEO / Kirchert Pakonen Development


La Punta Papagayo, Costa Rica

Developed by Krichert Pakonen, this 60-acre ultra luxury resort is located on Costa Rica's northwest coastline, one of the most beautiful natural settings in the world. La Punta Papagayo is heralded by Costa Rica's president and Nobel Peace Prize laureate, Oscar Sanchez, as one of the country's most significant developments. The master plan includes luxury estates, a hotel signature resort and a world-class spa. Garza Group helped convey the story and express the developer’s vision prior to construction. Our strategic and imaginative solutions have contributed to all aspects of the development, from environmental design and architecture to resort amenities and sustainability initiatives.

Key collaborations: Architect Ronald Zurcher, chef Michael Mina, WATG, Manhattan Hospitality Advisors, Poindexter Group, Susan McDonnell, and Glodow Nead.


Brand Strategy
Brand Identity
Marketing Communications
Brand Experience Integration