Garza Group Communications, Inc.

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La Punta Papagayo

Developed by Krichert Pakonen, this 60-acre ultra luxury resort is located on Costa Rica's northwest coastline, one of the most beautiful natural settings of the world. La Punta Papagayo is heralded by Costa Rica's president and Nobel Peace Prize laureate, Oscar Sánchez, as one of the country's most significant developments. The master plan includes luxury estates, a Kor Group signature resort and a world-class spa.

The challenge was to create a brand that would tell a story and help sell the vision for the development before construction began. Our strategic and imaginative solutions have contributed to all aspects of the development, from environmental design and architecture to resort amenities and sustainability initiatives.

To communicate with La Punta Papagayo's potential investors, we created highly engaging tools that express key messages about the destination's rich cultural and natural diversity and convey the value-driven attributes of the Master Plan.

"Garza Group's brand integration strategy helped us incorporate an environmental, social and economic model into our business plan." - Blaine Kirchert

Key collaborations: Architect Ronald Zürcher, chef Michael Mina, WATG, Manhattan Hospitality Advisors, Poindexter Group and Glodow Nead.

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